The operator is giving away one box for free additional Flex devices are $5 per month.Ĭomcast is pushing Flex as its broadband subscriber base keeps growing - and the TV side keeps shrinking. This past May, Comcast said it had deployed more than 1 million Flex set-tops to broadband customers. And if Sling TV is what they prefer, it’s better to give them an incentive to use the Flex device, where Comcast can market services like NBCUniversal’s Peacock and potentially upsell them to fuller-fledged TV packages. The thinking is that broadband-only customers have already opted to not take Xfinity TV. The on-boarding of Sling TV to Flex is a tangible sign that Comcast is prioritizing broadband as the center-of-the-plate service. Sling TV is the first “virtual” pay-TV service Comcast is adding to Flex. Now, it’s catering to cord-cutters on their own terms, adopting a strategy of retaining high-margin broadband customers. It’s a move that would have been unthinkable just a few years ago, as Comcast - like other pay-TV providers - had been seeking to fight the exodus of video customers. The cable giant is launching an app for Sling TV, the over-the-top subscription television service from rival Dish Network, on the Xfinity Flex device for broadband-only customers. This year, with our new Smart TV interface, it’s easier than ever for Comcast subscribers to find and enjoy their favourite TV shows, movies and on demand services.Comcast is making its most radical move yet to embrace cord-cutters. “Samsung is focused on delivering the highest quality experience to our consumers while providing them with a variety of choices to access their favourite content. “Samsung is excited to collaborate with Comcast in new and innovative ways to deliver content into the homes of our customers,” said Won Jin Lee, Executive Vice President, Samsung Electronics. “We remain committed to giving our customers more choice in how, when and where they access their subscription, and the Xfinity TV Partner Program enables us to efficiently and effectively expand the range of devices our customers can utilise to do that.” “Comcast has long partnered with Samsung to bring our customers advanced, high-quality entertainment viewing experiences, and we are thrilled to have them on board to help launch this exciting programme,” noted Hess. Samsung Electronics has become the first smart TV manufacturer to sign up for the programme, meaning that Comcast customers will soon be able to access their Xfinity TV cable service in the home via the Xfinity TV Partner app on 2016 Samsung Smart TVs. In addition to the new Xfinity TV Partner app for Roku, Comcast recently launched its broader Xfinity TV Partner Program which enables Xfinity TV customers to receive their Xfinity TV cable service on connected TVs and other IP-enabled third-party devices. and since many Roku customers are also Xfinity subscribers we believe the new Xfinity channel will be very popular when it launches this fall.” “Comcast is one of the most popular pay TV operators in the U.S. These types of channels are very popular on Roku and offer a lot of convenience to our customers,” said Steve Shannon, GM of Content at Roku. “Roku customers enjoy the ability to access their pay TV subscription using their Roku player or Roku TV without the need to lease a set-top box. The Xfinity TV Partner app for Roku devices will provide customers with access to their live and on demand programming, including local broadcast, cable and premium networks, Public, Educational and Governmental (PEG) channels, as well as their cloud DVR recordings.
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